Dr. Nidhi Gupta

The two guiding principles for Dr. Gupta are knowledge and balance.

Knowledge empowers ➤ Attitudes change ➤ Practices transform

Balance is finding time for what you need to do and what you want to do.

Our Mission

Empowering lives, one family and one screen at a time.
Our mission is about more than just reducing screen time;
it's about reclaiming a life of purpose, forging authentic connections, and nurturing the bonds that truly matter.

Why Phreedom?

We're not anti-technology, we're pro-balance.
In today's always-on culture, our smart devices are draining our time, attention, and sleep. We are in the midst of a major mental health crisis.

The data is alarming:

  • 1 in 5 teens is almost constantly on social media.
  • Youth anxiety and depression have surged 300%.
  • Suicide rates have increased 30%.
  • Academic performance in reading and math is sharply declining.
  • Workplace distractions cost U.S. businesses $588  billion annually.

Phreedom Foundation helps you reclaim your focus, well-being, and joy. Through education, community awareness, and advocacy, we equip people to use technology as a tool, not a trap.

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What Does Phreedom Mean?

Phreedom is a playful twist on the words “freedom” and “phone.” It stands for “Freedom from the smartPhone [and all other wireless mobile devices (WMDs)].” But don’t get us wrong. Our goal is not to eliminate devices but to empower mindful use, so that technology enriches your life and does not engulf it.

Meet Our Founder

Dr. Nidhi Gupta

Pediatric endocrinologist | TEDx speaker | Global digital wellness expert

Founder of the Phreedom Foundation, Dr. Gupta is committed to mitigating the epidemic of screen‑induced health disorders. Her research links screen overuse to anxiety, depression, burnout, weight gain, and disrupted sleep. Her work empowers people to escape the doom scrolling trap and live a healthier life irrespective of their age.

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What We Do?

Education

Education

Through stories, science, and humor, we deliver powerful training sessions that inspire behavior change.

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Community Awareness

Community Awareness

Through educational seminars, unplugged dining events, and digital detox retreats, we foster mindful living.

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Advocacy

Advocacy

We work with policymakers, school administrators, and media to change the narrative around screen time.

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Calm the Noise

Dr. Gupta's groundbreaking book, Calm the Noise is your essential guide to digital wellness. It is a wake-up call to reclaim your time, attention, and joy in a constantly connected world.

This is not a book about children’s screen time. It’s about us, the adults, who must first shift our own tech habits if we hope to lead the next generation by example.

Read Now

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