Dr. Nidhi Gupta

The two guiding principles for Dr. Gupta are knowledge and balance.

Knowledge empowers ➤ Attitudes change ➤ Practices transform

Balance is finding time for what you need to do and what you want to do.

Dr. Nidhi Gupta

The two guiding principles for Dr. Gupta are knowledge and balance.

Knowledge empowers ➤ Attitudes change ➤ Practices transform

Balance is finding time for what you need to do and what you want to do.


TEDx Tullahoma

How to heal the unspoken addiction to smart devices impacting all ages.

As a Pediatric Endocrinologist, Dr. Gupta frequently encounters the question, “What can we do about screen time?” It’s a simple yet profound question that opens up numerous opportunities to educate and inspire her patients and their families.

To address this, Dr. Gupta established Phreedom Foundation, an educational platform dedicated to explaining why devices are so addictive, how they impact our health, and what steps can be taken to improve our relationship with them.

Dr. Gupta has been studying Wireless Mobile Device (WMD) addiction since 2013. Through her research, she has uncovered significant patterns in how people interact with their devices. These insights have been instrumental in shaping the mission and approach of the Phreedom Foundation.


“Everyone is busy on the ‘touch screen’, though no one is really ‘in-touch’. Let’s come together to ungrip our devices and get a grip on life. ”